Why Can't People Find You on the Web?
It's the age old question (well, at least
since the mid-1990s). If
people can't find your web site, you need to ask yourself
the following questions:
 Have
You Done Search Engine Optimization on Your Web Site?
Search
engine optimization (SEO) is the process of revamping
your web site so that it ranks high for those phrases
your target audience is searching on. It's actually
not the search engines fault it isn't ranking well.
All they do is scan your web site and try
their best to understand what it's about. They
place your site in their huge index of other web sites.
Then, when people search using various words and phrases,
they look to this huge index and pull back what they
think are the most relevant results and display them.
There are concrete
tactics you can employ to rank well for words and phrases.
It's just a matter of doing the hard work of adjusting
your web site.
Is Your Social Media Strategy
Unfocused or Nonexistent?
Social media sites like Facebook and Twitter
are the new pathways to reach your target audience.
But it's not a traditional marketing approach by any
means. It's a new breed that actually allows
you to connect on a personal level with your audience.
You do that by offering gobs of free, genuinely helpful
web site content consistently over time. The end result?
More and more people will realize your site offers great
value, and they will start visiting and take advantage
of what you have to offer. Many companies and organizations
are struggling with how to swim in the social media pool.
With careful tactics and a fundamental rule of "giving
more than you expect to receive," your social media
strategy will be successful.
Do You Have Enough Web
Sites Linking To Your Site?
How do search engines know that your
web site is a wonderful resource? Part of how they come
to this conclusion is to count how many other established
web sites link to your site. The more sites that
link to your web site content, the better the chance
that you are offering something of value to your audience
(since why else would they be linking to you?). Since
the search engines want to provide their clients with
helpful search results,
sites
with lots of inbound links will generally rank
better than those without. So how do you get more links?
Create awesome content. If you genuinely
help your audience solve their problems, links to your
site will surely follow.
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