Internet Marketing Training Services

Internet Marketing Training can help you reach your online audience and improve your long term profitability. Paul Kaufman has been a professional trainer since 1997 and is adept at communicating complex web topics in an easy to understand way. View a sample video clip of Paul.

Paul leaves each client with the tools and knowledge they need to succeed.

Training adults is a special skill that takes a respect for attendees life experiences. Paul holds a Masters degree in Adult Education.

Fundamentals of Organic Search Engine Optimization (SEO)

This session teaches concrete tactics you can use to enhance your web site's online exposure and rankings. The topics covered revolve around the changes made to your web site so the search engines will connect pages on your site to the keywords your audience is searching on. This is known as organic SEO. This session also covers keyword analysis, the process of finding the best words and phrases to build your search engine optimization process around.

 

Advanced Search Engine Optimization (SEO) Techniques

For those with a desire to take their SEO to the next level, there is a variety of advanced techniques that can increase a web site's online exposure. This program delves into the more technical and powerful tactics. From optimizing your robots.txt file to off-site content promotion, and competitive analysis(to name just a few), attendees will learn powerful techniques that will enhance their web site's online footprint.

 

Harnessing Social Media for Online Success

This program teaches how to set up and optimize social media sites so they improve your website's target audience reach. The top social media sites including Facebook, Twitter, LinkedIn and YouTube will be covered. The ability to converse with your audience and offer valuable content is essential in this marketing approach. The benefits of personalizing your company or organization using social media can not be understated.

 

Word Smithing: Writing Web Site Copy to Attact People and Search Engines Alike

Textual content on a web site is where the true power lies. With the ability to carefully sculpt the text on each webpage, site owners can attract both their target audiences as well as search engines. There are specific tactics that can be used to create keyword dense paragraphs that are audience magnets. This session delves into this near artform of writing content that seamlessly solves multiple challenges.

 

Web Site Design & Development: Best Practices

This session teaches you the most important ways you can create and maintain a web site so it not only looks and works well, but also provides the best chance to guide users from search engine results pages through to conversion goals. So many times we face web sites that are lacking in one way or another. These problems can impede the users from having a positive experience. It only takes a few seconds to discourage a user and off they go to your competitors site. A professional web site built with these straightforward best practices will complement your Internet marketing plan and increase your customer base.

 

Google Analytics for Non-Techies

Only by carefully measuring your Internet marketing efforts can you succeed in improving your search engine optimization efforts. This session dives into the tools and processes to make sure your ongoing marketing work is paying off. By seeing where our links are coming from or which words are causing the most traffic, for example, can we find out what is working and what needs to be adjusted or abandoned. Without analytics (and without this session), you are working with handcuffs on and a blindfold.