 Recession
Proof Marketing: The Power of Search Engine Optimization
(SEO)
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With ongoing time and budget challenges
facing companies around the globe, it’s
difficult to find ways to get your web site higher
rankings in the serach engines. It's critical
for web sites to reach their core audiences.
There are approaches, techniques and tools that
can help. With the advent of mobile technology,
there is an ever-expanding landscape of opportunities
to enhance your online reach. And it doesn't
have to break your marketing budget. As a search
engine optimization speaker, Paul Kaufman
conducts this jargon-free session on the
new technologies available as well as real-world
tactics to enhance web site rankings right away.
Take Aways:
- Learn concrete ways you can improve
web site rankings
- Leverage web analytics to effectively
measure what’s working and what’s
not
- Learn how to sculpt page content to
attract prequalified traffic
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Join
the Conversation: Harnessing Social Media for Online
Success |
With the advent of social media
sites like Facebook and Twitter, there is
a bewitching array of opportunities to enhance
your online reach and connect with your target
audiences. However knowing how to make sense
of the many sites and techniques can be overwhelming.
This session will focus on the current state
of social media marketing as well as how to implement
proven strategies to leverage these powerful,
user-driven sites for enhanced online exposure.
And in this climate of lower budgets and belt
tightening,
social media can be a low cost add-on to your
marketing repertoire. As a professional
social media speaker, Paul Kaufman will
make sure you come away from this session
with concrete ways to unlock the power of
social media and spread your message to a
wider audience.
Take Aways:
- Understand how social media is overtaking
traditional marketing approaches
- See how conversations and improving
trust act as powerful forces to gather
viewers
- Learn how to optimize the your social
media sites so they generate interest,
links and traffic back to your web site
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Inbound
Marketing: Stop Shouting and Let Customers
Come to You |
The days of blasting your audience
with emails, commercials and telemarketing are
dying out. The new way to reach people is more
elegant and more effective. Let customers come
to you. Provide a space where they can get awesome
content and resources. Establish a presence on
social media sites like Facebook, Twitter
and LinkedIn and sculpt your web site using SEO
techniques. This session provides attendees with
real world tactics to leverage this new marketing
method.
Take Aways:
- Learn the emerging power of inbound
marketing
- Leverage the 2 way communication tool
on your site: a blog
- See how social media can establish
gathering spaces for your target audience
to find you
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Web
Site Wipeouts :
Top 10 Problems to Avoid on Your Site |
Some web site mistakes can have
potential viewers running for the virtual exit.
It's important to avoid these common problems
so that your web site is completely focused,
easy to use and as attractive as possible. This
humorous session can help
you improve your site and avoid these deadly
missteps.
Take Aways:
- Identify common interface design and
usability problems
- Use tools and skills to evaluate your
web site's effectiveness
- Have a concrete knowledge of "what
not to do"
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Laying
Your Web Site Foundation: Keyword Research & Competitive
Analysis |
Fidning the best words and phrases
to target for search engine optimization is critical.
This is known as keyword analysis. Equally critical
is knowing how your competition fares
against your online presence. Together, these
make up the foundation of your Internet marketing
strategy. Without knowing
the core phrases to target for your search engine
optimization efforts or being unaware of your
competitors rankings can both be recipes for
trouble. This session will help you understand
and use these two important processes.
Take Aways:
- Understand why these two facets are
the foundation for Internet marketing
success
- How to sculpt a powerful set
of words and phrases for your Internet
marketing implementation
- Learn to evaluate competition and develop
strategies to outperform
them on the web
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5
Simple Strategies to Increase Web Site Traffic
and Converstions |
When
it comes to increasing traffic to your site and
guiding people to your conversion
goals, there are five key
tactics you can use to make that process successful.
Gaining additional traffic to your web site
is not always about increasing raw numbers
but rather increasing the number of pre-qualified
visitors coming in. And once they're on your
site, you must carefully guide them to the
destinations that fulfills your goals, whether
that's signing up for a newsletter, downloading
a white paper or ordering a product. This
session will provide five key tactics you can
immediately leverage to improve your web site's
traffic and conversion rate.
Take Aways:
- How to change regular web site traffic
into pre-qualified traffic
- Improve your web site usability to
enhance the visitor experience
- Developed clear web site goals so your
audience can be led along sculpted conversion
paths
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Reel
'em In! The Power of Link Bait for Web
Site Success |
One of the biggest challenges in
Internet marketing is getting other web sites
to link to yours. Links to your site are like
votes and search engines use them in deciding
how you rank. Link bait is content on
your site that other sites find attractive, so
they create links and drive traffic
to your site. Developing link bait is a specific
process of identifying what your audience wants
and creating content
that will solve their problems or simply make
them laugh or smile. This session will help you
in this critical aspect of Internet
marketing.
Take Aways:
- Show examples of effective link bait
strategies on the web
- Learn the most common types of link bait
to develop
- Develop conversion paths once audiences
have been drawn to your link bait
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Cash
for Rankings:
Getting Started in Pay Per Click Advertising |
If you need to gain quick search
engine exposure or add to your organic search
engine optimization effort, pay-per-click (PPC)
advertising is a powerful tool to enhance your
online reach. This session will delve into the
granddaddy of pay-per-click, Google's Adwords.
This
session will cover all the bases on how to use
pay-per-click in a measurable and effective way.
Take Aways:
- Carefully sculpt online ad text that drives
people to click through to your web site
- Strategize and improve your bidding
strategies
- Learn how to create optimized landing
pages on your web site for your incoming
pay-per-click traffic
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