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- Getting
higher profits through enhanced search
engine rankings
- Setting up or improving upon your social
media strategy
- Analyzing your web site and recommending
improvements
- Leveraging analytics for
improved return on investment (ROI)
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- Organic search engine optimization (SEO)
so your web site ranks higher
- Enhancing staff knowledge on running
social media sites effectively
- Best practices on web site design and
usability testing
- Writing optimized web site copy for both
your targeted audience and the search engines
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- Explain the benefits of effective Internet
marketing
- Show your group real-world techniques
to improve their search engine rankings
- Explain how
to engage with your social media audience
in a productive way
- Improve your
web site's attractiveness and usability
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